Ford Motor Co. reported 2 percent lower sales for February, compared to last year. Other automakers reported higher sales industrywide.
Despite the lower sales, there were some bright spots for Ford. The company said retail sales of its F-Series pickup trucks were up 7 percent. It said the F-150, which features a standard new aluminum body this model year, was the fastest-turning vehicle on dealer lots.
As part of their ever-increasing efforts to maximize fuel economy, carmakers are frequently using aluminum for body panels instead of steel to save weight.
Ford has been a leader in embracing the material at a volume level. In 2013 its CEO, Alan Mullaly, said that “pound for pound, aluminum is stronger and tougher than steel.”
Ford’s New F-150 promises better pay load, better MPG, better torque and much more, but customers are wondering won’t it be more complicated and expensive to fix if it is dented or damaged? Well we will let you watch the video and find out….
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